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A Guide to Instagram Guides

A Guide to Instagram Guides

November 2020 has seen this function eventually rolled out to the masses, but how can it help get more eyes on your posts?

What are Instagram Guides

Essentially, Instagram Guides allows you to make content in long form. Instead of sharing one post, a guide lets you puts multiple posts in the same guide. It enables consumers to navigate their way to long form content without having to go off Instagram to a third party site.

Here is how you set one up:

There are three types of guides to choose from:

Places: use to build a travel guide on a city/country

Products: use to recommend products you sell or products that other brand sell (you need to be following the brands page to see their posts). You can go further once you select the product and choose from ‘Your Posts’ and ‘From Shop’

Posts: use to group posts together either ones from your account or ones that you have saved. 

Once you have done this, click next at the top left. You can add a title and you have the option to change the cover photo and then share to the Guides section of you Instagram profile. All your Instagram guides will be held here. You can also add a few stickers and share this to you story or copy the link and share it somewhere else.

By Natasha Fitzpatrick

Natasha is a Paid Social Strategist & Founder of Satsuma Social. She specialises helping growing business increase sales and generate leads.

Find out how Natasha can help your business 

6 reasons why a small eCommerce business should run Facebook ads

6 reasons why a small eCommerce business should run Facebook ads

Running a small business is tough at the best of times. Throw in a pandemic and a recession and the pressures to succeed just mount. So, when it comes to allocating marketing budget, the margins are not there to fail and a scattergun approach is just not an option.

Facebook & Instagram ads, managed well, have always been a cost-effective way to get new business. I have highlighted some of the reasons below. As we get into the busiest selling season of the year, it would be worth setting aside a portion of your marketing budget run these ads.

Here are 6 reasons why you should be running Facebook ads:

1. Your audience is on Facebook
With over 2.7 billion monthly active users as of the 2nd quarter of 2020, (37million of these in the UK), Facebook is undoubtably the biggest and busiest network in the world.  Your customers are on there. While they swipe up, your business can appear in front of them but specifically targeted at your ideal client through audience targeting. (point 3)

2. Facebook ads are cheap
Facebook ads work out cheaper than many other social advertising as long as you are managing them right. Once Facebook gets to know who your ideal audience is, your ads can become even cheaper as Facebook finds it easier to find your ideal client using the knowledge they have gathered so far.

3. Targeting is laser focused
One of the unique selling points of Facebook ads is that you can laser focus your targeting so only the people who are your ideal client will see your ads. You can narrow the audience down by gender, age, geography and a host of many other interest-based options, ensuring that your ads are seem by the people who are most likely to buy your product.

4. You can create retargeting funnels to increase sales
You can create retargeting funnels so you can retarget previous engagers of your ads with further ads to push them over the line and buy from you. This is highly effective is increasing those sales!

5. You can convert a highly effective audience into a new highly effective audience
If you have managed to create a highly effective audience that buys off you, then you can create a ‘Lookalike’ audience on Facebook. Facebook will match the original audience with a whole new audience of people that are similar to your seed audience who you can then start advertising to.

6. Valuable analytics
Facebook offers in depth analytics and tracking so that you can analyse what has worked, what has not worked, so that you can then tweak or push certain creative, audiences etc. This limits budget wastage and ensures that you are spending your money wisely.

By Natasha Fitzpatrick

Natasha is Facebook Ads Strategist specialising in helping businesses increase sales and generate leads.

Find out how Natasha can help your business 

A checklist to ensure that your website is ready to run Facebook ads

A checklist to ensure that your website is ready to run Facebook ads

Before you start to run ads to your website, use this checklist to ensure that your website is ready otherwise you will waste your money!

1. Check the speed of your website. How quickly does your page load? Are some images slowing it down? Go to Pingdom and check your website speed for free. If a user clicks on your ad and the page takes longer than usual to load, the user will give up, but you would have paid Facebook for that click.

2. Have a look at your website, ask some colleagues and friends to help you. What is the customer experience like? Does everything work like it should? Is the branding all correct, are you using the same fonts throughout the site?

3. If you are an ecommerce site, do you have enough trust proof on the site e.g. an SSL secure logo, Paypal verified etc. This again instils confidence that you are a reputable site and they are protected if anything goes wrong with their order.

4. Do you have testimonials on there from past clients / shoppers? This gives the user confidence that other customers have had a great experience.

So you have checked all of the above and you are ready to start running ads. Now use this checklist below to ensure that the experience for the user is a good one.

1. Have you added the correct URL in the ad? If you want it to direct to a particular part of your website, ensure that the correct URL is in the ad.

2. Is the landing page clear? Does the information on the page correlate with the information on the ad? Facebook will check this and penalise ads if the landing page copy is not congruent with the ad copy. So you will end up spending more money to reach the same people.

3. Is there a clear call to action on the page? Have you made it clear for the user to perform the action that you want them to do? E.g. pay for something, give their email address etc

If you simply do not have the money or the time to update your website, there are other options.

1. If you just need some data from you user, i.e. email address, name, you can use the ‘Lead Generation’ option when you set up your ad. This does not divert to your website, but rather to a form that you can set up in Facebook.

2. Another option is to create a standalone landing page. These are highly recommended, as there is no way for the consumer to browse off them. The only option on there would be your call to action, e.g. sign up to a free webinar for your course etc. A high converting landing page can be complicated to set up and needs to have approximately 50 checkpoints signed off for us to approve it for our clients.

By Natasha Fitzpatrick

Natasha is Facebook Ads Strategist specialising in helping businesses increase sales and generate leads.

Find out how Natasha can help your business 

How to use Facebook ads to promote your blog posts

How to use Facebook ads to promote your blog posts

Gone are the days when organic reach for business pages on Facebook was easily achieved.  And let’s face it, if you are serious about attracting the right kind of client to your page, then you need to be putting some valuable content out there. But there is no point putting all your effort into creating a fantastic informative blog if it goes out to crickets is there?

If you want your blogs to be seen by the right people, then why not use Facebook ads to promote it to your ideal clients? The exact people who would want to read that blog and find it useful.

So how do you do this?

Create the ad advertising the blog, create a landing page where the user would enter their email address before they are emailed, or they can download the blog post. Simple! You have captured their email, so they are now on your email list which YOU own. You can also add a thank you page once they have downloaded and you can ask them to like your Facebook page there.

When you are building you audience, have a good think about who would be interested in the services you offer. There are lots of options, including location, gender, job titles, interests etc. 

If you are feeling super confidant, why not try posting a video ad? Facebook love native video, (videos posted straight to Facebook, as opposed to videos shared from third party sites), and engagement is fantastic. You can introduce your company in a video, tell your ideal client how you can help them with their pain point and then direct them to valuable content, i.e. your blog.

In conclusion, don’t be afraid of spending a bit of money on Facebook ads to promote your content, and thus your brand. It’s fairly inexpensive to target your ideal client in comparison to other options and those options are no way as targeted as Facebook. 

If you feel that you need to be running some Facebook ads for your business please do drop us a line.​

By Natasha Fitzpatrick

Natasha is Facebook Ads Strategist specialising in helping businesses increase sales and generate leads.

Find out how Natasha can help your business 

What is the Facebook Pixel and why do you need it

What is the Facebook Pixel and why do you need it

In your personal life, do you like to waste money? So why would you do it in your business?

When you run a business, every penny needs to be accounted for and that’s why you NEED the Facebook pixel if you are going to run Facebook ads.

What is the pixel?

Essentially, it’s a piece of code that Facebook generates for you and is unique to your business. It is placed on the backend of your website. Any website developer can do this very easily for you.

The pixel will then allow you to track your website visitors from your Facebook ads. You can also set it up to show where they are going to within your website.

Let me give you an example.

You are running an ad for a course membership. You are essentially selling your course. You are selling this on your website, across your social media channels, to your existing mailing list and you are running a Facebook ads campaign. After 1 week you have had 64 sales. Which of these channels worked and worked the best? Hmmmmm…not sure?

If the Facebook pixel was installed, you could see exactly how many sales came from your ad campaign, including from what ad creative. You can then work out what ad creatives are working better than other and what ones need new creative or just turning off.

It makes sense to have the pixel for this alone, doesn’t it? It allows you use your advertising budget wisely and not waste any money.

But this is not just what the pixel is about. The pixel is constantly learning and understanding who your ideal clients are from the information it has gathered from your past customers who have bought off you. It is learning more and more and knows what ‘types’ of people are most likely to do the action you have asked them to do, in this case to buy the course. It will then start feeding the ads out to more relevant people, thus increasing your sales but lowering your cost.

Its genius right?

Your takeaway from this?

Get that pixel installed before you start any Facebook campaign – otherwise you are wasting your money.

By Natasha Fitzpatrick

Natasha is Facebook Ads Strategist specialising in helping businesses increase sales and generate leads.

Find out how Natasha can help your business