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5 Reasons Why running Brand Campaigns In Google Ads Is Essential For Your Business

5 Reasons Why running Brand Campaigns In Google Ads Is Essential For Your Business

by | Jan 25, 2023 | Branding, Digital Marketing, Facebook Ads, Facebook Ads Strategist, Google, Google Ads, Online Marketing, small business, social media

Let me make it clear what a brand campaign is first, so we are all singing from the same hymn sheet!

A brand campaign is a campaign that is set up with only your BRAND NAME included as the keywords.

For this business, I would add Satsuma Digital, I would probably add our previous name of Satsuma Social – if there were common misspellings or you were also known as another name, I would add those too. That’s it!

Now, most of you are thinking why? Surely if someone is looking for your website, they will just search and find you and then you get that business without spending any money with Google.

Sometimes that will happen but quite often it will not.

For example, a competitor can bid on your brand name, they will then appear in the top 3 paid listings whilst you languish below hoping your SEO efforts will get you through! The user may just not notice this and click on their ad and all of a sudden they are on your competitor’s website and buying from them.

So here are my top 5 reasons why you should be running a brand campaign for your business

  1. As I mentioned before, it means that you will be able to dominate the top three paid listings as you will always win that auction.

2. Running a brand campaign is cheap, CPCs are low and the ROAS, (Return on As Spend), is usually great! Invariably you can run one for a few £ a day depending on the amount of website traffic you get. One of my clients has a steady stream of traffic to their website, and I have a brand campaign running for them on £30 a day and they achieve a consistent >8 ROAS.

3. Having a paid listing and then your organic listing showing at the same time gives your business that extra gravitas and visibility

4. If you are running a promotion, you are able to switch the content up quickly in the ads to ensure that it’s successful

5. If you sell to trade like a lot of my clients do, then you need to appear above the bigger guys that stock your products and may have bigger ad budgets. You want the customer to come to you directly, not to your stockists!

I hope you can see from this that running a brand campaign in your Google ad account is a must for every business.

Top Tip – do not mix your brand campaign with a non-brand campaign. You need to keep this separate as the ROASs will be very different. They should be 2 separate campaigns with different ROAS goals. If you mix them you risk inflating the ROAS on your non-brand campaign which will then not give you a clear picture of your marketing efforts and their results.

If you would like to have a chat with me about running Google or Facebook ads for your business, book a meeting in my diary or email me at hello@Satsuma-Digital.com

 

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How to use Meta’s Advantage+ Shopping Campaigns to drive more sales

How to use Meta’s Advantage+ Shopping Campaigns to drive more sales

by | Jan 17, 2023 | Advantage+ Shopping, Digital Marketing, Facebook, Facebook Ads, Facebook Ads Strategist, Meta, Online Marketing, small business, social media

How to use Meta’s Advantage+ Shopping Campaigns to drive more sales

If you are looking for a new way to reach and engage customers through Meta ads, have you had a chance to explore Meta’s Advantage+ Shopping Campaigns?

These were launched last August and like with any new Meta feature that they roll out, we at Satsuma Digital like to TEST, TEST, TEST, to see first whether they work and also plan the best way to include them in our existing clients’ ad strategies.

Meta defines them as:

‘AI-based campaigns that leverage machine learning to help you reach valuable audiences with less setup time and greater efficiency.’

The idea with Advantage+ shopping campaigns is that you can make the most of your ad budget and minimize your workload. With the power of Meta’s machine-learning technology behind it, all you have to do is select a campaign duration and add in creative assets and Meta takes care of the rest. The campaigns work through machine learning and automated processes and can create up to 150 ad creative combinations in one go.

Sounds like a no-brainer doesn’t it?

 

This is what we think….

 

Reasons to use Advantage+ Shopping Campaigns

  • Automation is at the heart of Advantage+ Shopping Campaigns, giving advertisers and business owners more capacity to focus on alternative tasks.

  • By leveraging AI for optimization improvements within Meta, it’s possible to yield higher results than ever before.

Drawbacks to running Advantage+ Shopping Campaigns

  • As an ad manager who has always controlled all aspects of the ad campaign, it can be hard to just let go and trust Meta to do a good job!

  • There are also so many restrictions when you run this type of campaign, as you won’t be able to conduct audience research etc and target interests, although you are able to pull in custom audiences.

  • You are also not able to choose where your ads are seen, Meta takes care of that.

  • Meta limits the amount of Advantage+ Shopping Campaigns to 8 per account, which depending on your budget can be quite restrictive.

Our results

We have used these campaigns in a few of our clients’ accounts and we have seen good, (but sometimes unpredictable), results. It’s likely that the accounts with a seasoned pixel and more targeted history see extra success, as they provide Meta with much better insights into their ideal customer.

Our Top Tips

  • Don’t just set one up and leave it! They can be used at the top of the sales funnel or retargeting or a blend of both, so ensure that you have a strategy set up so you can utilise Meta’s AI effectively for your business.

  • This type of campaign should be used as an additional campaign to your existing ones to get the best results. This will amplify your overall success.

If you would like to have a chat with me about running Google or Facebook ads for your business, book a meeting in my diary or email me at hello@Satsuma-Digital.com

 

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New Forecasting Tool for Video Action Campaigns in Google Ads Reach Planner

New Forecasting Tool for Video Action Campaigns in Google Ads Reach Planner

by | Dec 1, 2022 | Digital Marketing, eCommerce, Facebook Ads Strategist, Google, Google Ads, small business

Great news for those of us who use video action campaigns in Google Ads Reach Planner! A new forecasting tool is now available that will help us predict conversions, views, reach, and impressions metrics. This launch makes it easier than ever to plan our campaigns and get the most out of our ad spend. Let’s take a look at how this new tool works and how it can benefit our businesses.

How the Forecasting Tool Works

The forecasting tool is based on trends in the ad market and the historical performance of similar campaigns. This data is then used to predict how your campaign might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. The tool provides advertisers with a forecast for Conversions, Views, Reach, and Impressions.

This launch provides the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner. You can also add Video Action Campaigns to your existing plans. With this valuable information at our fingertips, we can make more informed decisions about our ad spend and get the most out of our video action campaigns.

Benefits of Using the Forecasting Tool

The benefits of using the forecasting tool are numerous. Perhaps most importantly, it saves time by taking the guesswork out of planning our campaigns. It also allows us to make adjustments to our budgets and settings based on real data, rather than estimates. This ensures that we are getting the most bang for our buck and making the most informed decisions possible about our advertising efforts.

So why wait? Start using the forecasting tool today and see how it can benefit your business!

If you would like to have a chat with me about running Google or Facebook ads for your business, book a meeting in my diary or email me at hello@Satsuma-Digital.com

 

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Google ads V Facebook Ads

Google ads V Facebook Ads

by | Mar 25, 2021 | Digital Marketing, Facebook, Facebook Ads, Facebook Ads Strategist, Google, Google Ads, Online Marketing, Pay Per Click, PPC, social media

You know you have to advertise but you are not sure where to allocate your budget. In this blog, we are going to attempt to differentiate between the two platforms and what they offer so you can make the right decision for your business.

Both platforms excel in what they offer, and both totally dominate the market when it comes to online advertising. They can work very effectively together just by the nature of how they work to find new business. 

Google Ads

Google ads, commonly known as PPC, Pay Per Click, is exactly as it says, you pay as the user clicks on your ad. Google is the world’s largest search engine and there are more than 5 billion Google searches a day!

The two most common forms of Google ads are:

  1. Search – The user types what they are looking for e.g. ‘builder North London’ and the first 4 listings that appear are ads. As a company, you enter an auction against other companies who have added these keywords into their campaign. This is a highly effective form of advertising as the intent from the user is already there.
  1. Shopping – this is for eCommerce businesses. These listings appear on the right-hand side of the page and show an image, reviews, shipping and price. These a highly effective as the user has already showed high intent by searching for that product.

Google ads is great for eCommerce businesses as you can effectively sell your products online. It’s also great for business targeting a local area as you can target your ads to only show in certain geographical areas. There are other forms of advertising on Google, such as display, video and Google ads retargeting. Together these can ensure that all parts of your sales funnel are catered for, from top of funnel brand awareness down to the bottom of funnel, sales and leads. 

Facebook Ads

Facebook works in a completely different away. Primarily it is a social network, so users are not on there to search for a product or service. Any advertising on there is considered interruption marketing, where your feed is interrupted with ads. This does not mean you should ignore Facebook in your marketing strategy though.

Facebook has 2.5 billion active users. Facebook also knows a lot about their users. They know what they like, what they engage with, what area they live in, age, gender, what shops they like etc…the list goes on and on. And on that basis, advertisers can use that information to target their ads. For example, you may follow the clothes shop Zara on Facebook. Zara will definitely be able to retarget you with ads, but also other similar companies with the same user demographic will also be able to target you with ads. 

Facebook’s retargeting options are fantastic but also their ability to find and target a similar audience to your existing audience is also a really effective feature that they offer. You can advertise to a completely new audience that has similar likes as your seed audience, so  you get your ads seen by totally new potential customers who are more likely to buy off you. 

So which one is better? Google ads or Facebook ads? 

Well that totally depends on your company objectives. Both work well separately and can be highly effective working hand-in-hand. 

If I was a newbie starting out though I would stick to the following rules

  • If your objective is sales or leads – both Google ads and Facebook ads can cover both these very effectively.
  • If you want to sell products directly, use shopping ads on Google
  • If your objective is to build your social following, Facebook is your channel.

I hope this helps you make your final decision. If you would like help setting up and running your ad campaigns, that’s what we offer here at Satsuma Social. Please drop us a line and we can go through your business objectives and how best to achieve them. We offer full management across both channels.

By Natasha Fitzpatrick

Natasha is a Digital Marketing Specialist & Founder of Satsuma Social. She specialises helping growing business increase sales and generate leads.

Find out how Natasha can help your business.

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A Guide to Instagram Guides

A Guide to Instagram Guides

by | Dec 3, 2020 | Digital Marketing, Facebook Ads Strategist, Instagram, Instagram Guides, Online Marketing, small business, social media

November 2020 has seen this function eventually rolled out to the masses, but how can it help get more eyes on your posts?

What are Instagram Guides

Essentially, Instagram Guides allows you to make content in long form. Instead of sharing one post, a guide lets you puts multiple posts in the same guide. It enables consumers to navigate their way to long form content without having to go off Instagram to a third party site.

Here is how you set one up:

There are three types of guides to choose from:

Places: use to build a travel guide on a city/country

Products: use to recommend products you sell or products that other brand sell (you need to be following the brands page to see their posts). You can go further once you select the product and choose from ‘Your Posts’ and ‘From Shop’

Posts: use to group posts together either ones from your account or ones that you have saved. 

Once you have done this, click next at the top left. You can add a title and you have the option to change the cover photo and then share to the Guides section of you Instagram profile. All your Instagram guides will be held here. You can also add a few stickers and share this to you story or copy the link and share it somewhere else.

By Natasha Fitzpatrick

Natasha is a Paid Social Strategist & Founder of Satsuma Social. She specialises helping growing business increase sales and generate leads.

Find out how Natasha can help your business 

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