How to use Meta’s Advantage+ Shopping Campaigns to drive more sales
If you are looking for a new way to reach and engage customers through Meta ads, have you had a chance to explore Meta’s Advantage+ Shopping Campaigns?
These were launched last August and like with any new Meta feature that they roll out, we at Satsuma Digital like to TEST, TEST, TEST, to see first whether they work and also plan the best way to include them in our existing clients’ ad strategies.
Meta defines them as:
‘AI-based campaigns that leverage machine learning to help you reach valuable audiences with less setup time and greater efficiency.’
The idea with Advantage+ shopping campaigns is that you can make the most of your ad budget and minimize your workload. With the power of Meta’s machine-learning technology behind it, all you have to do is select a campaign duration and add in creative assets and Meta takes care of the rest. The campaigns work through machine learning and automated processes and can create up to 150 ad creative combinations in one go.
Sounds like a no-brainer doesn’t it?
This is what we think….
Reasons to use Advantage+ Shopping Campaigns
Automation is at the heart of Advantage+ Shopping Campaigns, giving advertisers and business owners more capacity to focus on alternative tasks.
By leveraging AI for optimization improvements within Meta, it’s possible to yield higher results than ever before.
Drawbacks to running Advantage+ Shopping Campaigns
As an ad manager who has always controlled all aspects of the ad campaign, it can be hard to just let go and trust Meta to do a good job!
There are also so many restrictions when you run this type of campaign, as you won’t be able to conduct audience research etc and target interests, although you are able to pull in custom audiences.
You are also not able to choose where your ads are seen, Meta takes care of that.
Meta limits the amount of Advantage+ Shopping Campaigns to 8 per account, which depending on your budget can be quite restrictive.
We have used these campaigns in a few of our clients’ accounts and we have seen good, (but sometimes unpredictable), results. It’s likely that the accounts with a seasoned pixel and more targeted history see extra success, as they provide Meta with much better insights into their ideal customer.
Our Top Tips
- Don’t just set one up and leave it! They can be used at the top of the sales funnel or retargeting or a blend of both, so ensure that you have a strategy set up so you can utilise Meta’s AI effectively for your business.
- This type of campaign should be used as an additional campaign to your existing ones to get the best results. This will amplify your overall success.
If you would like to have a chat with me about running Google or Facebook ads for your business, book a meeting in my diary or email me at hello@Satsuma-Digital.com