There are many reasons why a company should rebrand. One of the obvious ones would be to remain current. Design trends change all the time, so does technology. By rebranding and keeping your brand fresh, it is a way of showing your customers and potential customers that you are evolving and innovative.
Take a look at the original logo from Twitter. Had Twitter kept this logo, it would have been almost impossible to view on a small screen, not to mention how ugly it was!
Companies are always on the lookout for new customers and a rebrand can help with this. People take notice of a brand refresh and together with promoting new parts of your business rebranding can really offer a much-needed push to new audiences.
A rebrand can differentiate you from your competitors. You are seen as innovative and ahead of the game, which helps you stand out from the competition.
It can also reflect your growth as a business. As you add new services or products to your business, this can be reflected in a fresh new brand.
The most important result of a rebrand is its effect on sales and profitability. By reaching new clients and standing out from the crowd, by looking innovative and on trend, all these aspects will attract new customers and increase sales.
See left another example of a brand that has consistently rebranded and evolved over the years.
If you would like to speak to us about designing a new brand or rebranding your business, drop us a line on firstname.lastname@example.org
By Natasha Fitzpatrick
Natasha is a Digital Marketing Specialist & Founder of Satsuma Social. She specialises helping growing business increase sales and generate leads.
Find out how Natasha can help your business.