Why should a company rebrand?

Why should a company rebrand?

There are many reasons why a company should rebrand. One of the obvious ones would be to remain current. Design trends change all the time, so does technology. By rebranding and keeping your brand fresh, it is a way of showing your customers and potential customers that you are evolving and innovative.

Take a look at the original logo from Twitter. Had Twitter kept this logo, it would have been almost impossible to view on a small screen, not to mention how ugly it was!

Companies are always on the lookout for new customers and a rebrand can help with this. People take notice of a brand refresh and together with promoting new parts of your business rebranding can really offer a much-needed push to new audiences. 

A rebrand can differentiate you from your competitors. You are seen as innovative and ahead of the game, which helps you stand out from the competition. 

It can also reflect your growth as a business. As you add new services or products to your business, this can be reflected in a fresh new brand. 

The most important result of a rebrand is its effect on sales and profitability. By reaching new clients and standing out from the crowd, by looking innovative and on trend, all these aspects will attract new customers and increase sales. 

See left another example of a brand that has consistently rebranded and evolved over the years.

If you would like to speak to us about designing a new brand or rebranding your business, drop us a line on hello@satsumasocial.com

By Natasha Fitzpatrick

Natasha is a Digital Marketing Specialist & Founder of Satsuma Social. She specialises helping growing business increase sales and generate leads.

Find out how Natasha can help your business.

A checklist to ensure that your website is ready to run Facebook ads

A checklist to ensure that your website is ready to run Facebook ads

Before you start to run ads to your website, use this checklist to ensure that your website is ready otherwise you will waste your money!

1. Check the speed of your website. How quickly does your page load? Are some images slowing it down? Go to Pingdom and check your website speed for free. If a user clicks on your ad and the page takes longer than usual to load, the user will give up, but you would have paid Facebook for that click.

2. Have a look at your website, ask some colleagues and friends to help you. What is the customer experience like? Does everything work like it should? Is the branding all correct, are you using the same fonts throughout the site?

3. If you are an ecommerce site, do you have enough trust proof on the site e.g. an SSL secure logo, Paypal verified etc. This again instils confidence that you are a reputable site and they are protected if anything goes wrong with their order.

4. Do you have testimonials on there from past clients / shoppers? This gives the user confidence that other customers have had a great experience.

So you have checked all of the above and you are ready to start running ads. Now use this checklist below to ensure that the experience for the user is a good one.

1. Have you added the correct URL in the ad? If you want it to direct to a particular part of your website, ensure that the correct URL is in the ad.

2. Is the landing page clear? Does the information on the page correlate with the information on the ad? Facebook will check this and penalise ads if the landing page copy is not congruent with the ad copy. So you will end up spending more money to reach the same people.

3. Is there a clear call to action on the page? Have you made it clear for the user to perform the action that you want them to do? E.g. pay for something, give their email address etc

If you simply do not have the money or the time to update your website, there are other options.

1. If you just need some data from you user, i.e. email address, name, you can use the ‘Lead Generation’ option when you set up your ad. This does not divert to your website, but rather to a form that you can set up in Facebook.

2. Another option is to create a standalone landing page. These are highly recommended, as there is no way for the consumer to browse off them. The only option on there would be your call to action, e.g. sign up to a free webinar for your course etc. A high converting landing page can be complicated to set up and needs to have approximately 50 checkpoints signed off for us to approve it for our clients.

By Natasha Fitzpatrick

Natasha is Facebook Ads Strategist specialising in helping businesses increase sales and generate leads.

Find out how Natasha can help your business