Great news for those of us who use video action campaigns in Google Ads Reach Planner! A new forecasting tool is now available that will help us predict conversions, views, reach, and impressions metrics. This launch makes it easier than ever to plan our campaigns and get the most out of our ad spend. Let’s take a look at how this new tool works and how it can benefit our businesses.
How the Forecasting Tool Works
The forecasting tool is based on trends in the ad market and the historical performance of similar campaigns. This data is then used to predict how your campaign might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. The tool provides advertisers with a forecast for Conversions, Views, Reach, and Impressions.
This launch provides the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner. You can also add Video Action Campaigns to your existing plans. With this valuable information at our fingertips, we can make more informed decisions about our ad spend and get the most out of our video action campaigns.
Benefits of Using the Forecasting Tool
The benefits of using the forecasting tool are numerous. Perhaps most importantly, it saves time by taking the guesswork out of planning our campaigns. It also allows us to make adjustments to our budgets and settings based on real data, rather than estimates. This ensures that we are getting the most bang for our buck and making the most informed decisions possible about our advertising efforts.
So why wait? Start using the forecasting tool today and see how it can benefit your business!
If you would like to have a chat with me about running Google or Facebook ads for your business, book a meeting in my diary or email me at hello@Satsuma-Digital.com