from the blog
ECommerce: Top Tips for a successful Christmas season
The season is almost upon us, particularly if you run an eCommerce website.
Not a lot of people know but I ran an eCommerce site for 11 years, until 2018, so I remember the stress of it all. I recall getting orders in August for Christmas! Realistically though, mid-October is when the sales start to ramp up. The biggest weekend is
Why should a company rebrand?
There are many reasons why a company should rebrand. One of the obvious ones would be to remain current. Design trends change all the time, so does technology. By rebranding and keeping your brand fresh, it is a way of showing your customers and potential customers that you are evolving and innovative.
Take a look at the original logo from Twitter. Had Twitter kept this logo, it
Google ads V Facebook Ads
You know you have to advertise but you are not sure where to allocate your budget. In this blog, we are going to attempt to differentiate between the two platforms and what they offer so you can make the right decision for your business.
Both platforms excel in what they offer, and both totally dominate the market when it comes to online advertising. They can work very
iOS 14 and its impact on Facebook advertisers
We have all heard about the Apple’s new iOS 14 updates which are being rolled out in January – but is it all doom and gloom for Facebook advertisers?
The short answer is we don’t know. Until the update is completely rolled out, we will not know exactly how it affect our campaigns. What we do know though is this is that iOS 14 will
A Guide to Instagram Guides
What are Instagram Guides?November 2020 has seen this function eventually rolled out to the masses, but how can it help get more eyes on your posts? Essentially, Instagram Guides allows you to make content in long form. Instead of sharing one post, a guide lets you puts multiple posts in the same guide. It enables consumers to navigate their way to long form…
6 reasons why a small eCommerce business should run Facebook ads
Running a small business is tough at the best of times. Throw in a pandemic and a recession and the pressures to succeed just mount. So, when it comes to allocating marketing budget, the margins are not there to fail and a scattergun approach is just not an option.Facebook & Instagram ads,...