Gone are the days when organic reach for business pages on Facebook was easily achieved. And let’s face it, if you are serious about attracting the right kind of client to your page, then you need to be putting some valuable content out there. But there is no point putting all your effort into creating a fantastic informative blog if it goes out to crickets is there?
If you want your blogs to be seen by the right people, then why not use Facebook ads to promote it to your ideal clients? The exact people who would want to read that blog and find it useful.
So how do you do this?
Create the ad advertising the blog, create a landing page where the user would enter their email address before they are emailed, or they can download the blog post. Simple! You have captured their email, so they are now on your email list which YOU own. You can also add a thank you page once they have downloaded and you can ask them to like your Facebook page there.
When you are building you audience, have a good think about who would be interested in the services you offer. There are lots of options, including location, gender, job titles, interests etc.
If you are feeling super confidant, why not try posting a video ad? Facebook love native video, (videos posted straight to Facebook, as opposed to videos shared from third party sites), and engagement is fantastic. You can introduce your company in a video, tell your ideal client how you can help them with their pain point and then direct them to valuable content, i.e. your blog.
In conclusion, don’t be afraid of spending a bit of money on Facebook ads to promote your content, and thus your brand. It’s fairly inexpensive to target your ideal client in comparison to other options and those options are no way as targeted as Facebook.
If you feel that you need to be running some Facebook ads for your business please do drop us a line.
By Natasha Fitzpatrick
Natasha is Facebook Ads Strategist specialising in helping businesses increase sales and generate leads.
Find out how Natasha can help your business